Upendra, a director whose latest project UI is eagerly awaited, acknowledges the impact of rapid technological advancements on filmmaking. He believes that these changes have made the director's role more challenging, requiring adaptation. The release of the film's poster on his birthday has sparked excitement among fans. Upendra emphasizes that audience opinions are critical and ultimately determine the success of a film. He describes UI as an exploration of unconventional concepts and encourages viewers to engage by decoding its themes. Utilizing state-of-the-art technology, the film aims to offer an immersive viewing experience.